Associate Programs Newsletter #450 A few dramatic things happened this week. The Winter Olympics finished, we received record rainfall in our region that was otherwise in drought, and in an even more dramatic turn of events, I turned 33. I think the fact that I’m getting older is starting to impact my patience for idiotic statements as you’ll see in my blog post this week. Plus, a couple of special deals that I’ve organized for you. One in particular is for my fellow countrymen and women of Australia! CONTENTS:      1. Is PPC dead?      2. Attention Australians – a special deal!      3. 40% off SpeedPPC – A quick re-run      4. Thought for today: Achievement is connected with action

Harvard assistant professor Ben Edelman, known in the affiliate marketing world for his previous research projects on affiliate parasites, thinks it’s time for a bill of rights for online advertisers.

I often chuckle a little when I hear some “Guru’s” sprouting off that PPC is dead. It’s normally coming from people who meet the following criteria. They’ve got an agenda to push. For example, they are selling a product on how to advertise on Facebook. They’ve had accounts shut down for going against the terms of service to a small or large degree. They are idiots. I mean come on, it doesn’t take a genius to see that this kind of talk is just ridiculous. Bring it on I say, because it’s going to mean less competition and consequently lower costs for the rest of us.

Mistakes in PPC can be costly – both newbies and super affiliates are vulnerable to them. While a newbie might invest in all the wrong keywords, super affiliates can be running such a high-volume of keywords that a momentary miscalculation can result in a lot of costly clicks that don’t convert.

It is like the heart of any business. Before you start marketing it is important to make sure that you examine the market. We should create good market strategy to get more customers. Marketing a product does not simply mean getting more traffic to the site; it deals more with popularizing the product so that many people would know that such a product exists. Marketing includes everything from promoting the product in different sites, to convincing people by informing them about the benefits of the product. A perfect marketing strategy should focus on all the possible requirement of the customers.